The Heart Behind a Boutique Brokerage

Gina Piper October 11, 2025

When Gina Piper first entered the real estate world over three decades ago in the San Francisco East Bay, the path wasn’t simple. Like many new agents, she faced fierce competition and moments of uncertainty while trying to find her footing in a fast-paced industry.

Those early experiences taught Gina that success in real estate isn’t measured by numbers or volume; it’s rooted in relationships. Every family she helped, every home she sold, reminded her that the heart of this business lies in understanding clients and guiding them with honesty and empathy. Those lessons would later shape her dream of creating something different.

That dream became Elation Real Estate, a boutique brokerage founded on connection, creativity, and community.

The Power of Being Boutique

After decades in the field, Gina recognized that both clients and agents were longing for a more personal experience. She envisioned a place where professionals could express their creativity and where clients could feel genuinely supported every step of the way.

A boutique structure makes that possible. Every client’s story is unique, and the team’s flexibility allows them to tailor each experience to individual needs. From communication to marketing, every detail is thoughtfully crafted around what will best serve the client.

For agents, being part of a boutique brokerage means having a true sense of teamwork. At Elation Real Estate, collaboration is at the core of everything. Agents share ideas, learn from one another, and build each other up. Seasoned professionals mentor newer agents, creating a welcoming space where everyone grows together.

Local Roots, Global Connections

While Elation Real Estate is deeply connected to its San Francisco East Bay community, it also embraces innovation and opportunity on a larger scale. Through a strategic partnership with SIDE, one of the industry’s most advanced real estate technology platforms, the team benefits from cutting-edge tools and marketing systems that keep them ahead in a changing market.

Elation is also a proud member of Leverage Global Partners, an international network of leading brokerages that provides worldwide exposure for listings and access to trusted real estate professionals across the globe. This blend of local care and global reach ensures that every client and property receives the highest level of service.

A Purpose-Driven Brokerage

For Gina Piper, the vision behind founding Elation Real Estate has always centered on people, creating an environment where clients feel valued, agents feel inspired, and meaningful relationships define success.

The boutique model allows the team to remain agile, deeply connected to the community, and true to their values. It’s a space built on trust, authenticity, and shared purpose, where collaboration sparks creativity and passion fuels success.

If you’re an agent looking for a brokerage that values connection, growth, and innovation, Elation Real Estate welcomes you to explore what makes our approach different. Discover how being part of a boutique firm can elevate your career and help you thrive in an environment where people come first.