8 Tips for Starting a Career in Real Estate

Real Estate Gina Piper August 28, 2025

Starting a career in real estate can be one of the most exciting and rewarding decisions. It gives you the freedom to design your own schedule, the opportunity to build lasting relationships, and the ability to create a business that reflects your values. At the same time, it is not always as glamorous as it seems on television, and success requires preparation, focus, and a commitment to learning. Over the years, Gina Piper has welcomed and mentored many new agents at Elation Real Estate, and she knows exactly what it takes to get started on the right path. These eight tips are a combination of practical advice and real-world insights that will help anyone considering this career.

1. Understand the Financial Reality

The first and perhaps most important thing to know is that income in real estate is commission-based. You only earn when a transaction closes, and for many new agents, that first deal may take several months to complete. To reduce stress and avoid financial pressure, it is wise to save enough to cover three to six months of living expenses before getting started. Creating a personal budget that accounts for slow seasons is also key. Some agents even choose to keep part-time work during their early months until they build a reliable pipeline of clients. Financial preparation allows you to stay focused on learning, networking, and serving your clients rather than worrying about your next paycheck.

2. Choose the Right Brokerage

Your brokerage will shape your early experiences in the industry, so choose carefully. Do not be afraid to interview several brokerages before making a decision. Larger firms often provide structured training programs and resources, while smaller boutique brokerages may offer closer mentorship and a more personalized environment. Ask about the level of support available, whether marketing materials are provided, and if they offer tools like CRM platforms to help you stay organized.

3. Learn the Market and Stay Updated

Clients will rely on you to be their local expert, which means you need to understand not only listings and prices but also the lifestyle each neighborhood provides. Learn about schools, nearby businesses, transportation, and even city planning projects that could affect property values. Tools like Zillow Premier Agent and Realtor.com Pro are excellent for tracking trends. Attending city council meetings and staying connected to local news will also help you anticipate changes in your community. The more knowledge you bring to the table, the more valuable you become to your clients.

4. Build Your Personal Brand Early

Your personal brand is your reputation, and it begins long before your first deal. Today’s buyers and sellers often research agents online before reaching out, so establishing a professional presence is essential. Start by setting up a Google Business Profile to enhance your visibility in local search results. Update your social media pages with polished photos and consistent content that reflects your personality and professionalism. Tools like Canva can help you design eye-catching graphics, while Buffer or Hootsuite enable you to schedule posts and maintain consistency. Clients want to feel they already know and trust you before they meet you, and a strong online presence makes that possible.

5. Master Marketing Basics

Marketing is one of the most powerful skills a realtor can develop. Marketing is not only about selling houses, but it is also about selling yourself as the expert people can trust. That means investing in professional photography, staging, and writing listing descriptions that highlight the lifestyle a home offers. Social media platforms like Instagram Reels and Facebook Stories are great for showcasing personality and attracting clients.

6. Prepare for a Flexible Schedule

Real estate does not follow a traditional workday. Many clients can only see homes on evenings or weekends, and sometimes last-minute appointments are necessary. New agents should embrace this flexibility while also setting up systems to stay organized. Platforms like Google Calendar can help you manage appointments. Staying organized ensures you deliver exceptional service without becoming overwhelmed.

7. Focus on Relationships, Not Just Sales

Buying or selling a home is one of the most emotional and significant financial decisions people will make in their lives. The best agents understand that their actual value lies not just in negotiating a sale but in being a supportive guide throughout the entire process. Listening carefully, showing empathy, and offering reassurance during stressful times builds trust that extends well beyond a single transaction. Clients who feel cared for will not only return to you in the future but will also become your biggest advocates by referring you to their friends and family.

8. Learn How to Use Real Estate Platforms

Technology is a significant advantage for modern agents, but only if you know how to utilize it effectively. Utilize platforms like Follow Up Boss to track leads and effectively manage client relationships. Local MLS systems are also critical for accessing listings and staying current. The key is to test different tools and find the ones that work best for your style, then use them consistently.

Gina Piper and her team at Elation Real Estate believe that success comes from preparation, education, and the right support system. If you are considering a career in real estate and want to be part of a collaborative, growth-minded team, visit our website to learn more about the culture at Elation Real Estate and the benefits we offer to our agents.

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