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The Pitfalls of Private LIstings

Gina Piper March 7, 2025

Off-market, or private listings, have been a hot topic in the real estate industry for years. Recently, the debate has intensified, drawing media attention as a major national brokerage pushes its private listing network and prepares to challenge the National Association of Realtors’ Clear Cooperation policy. This rule requires homes to be marketed through the Multiple Listing Service (MLS), ensuring broad exposure to potential buyers.
 
While there may be rare situations where selling off-market makes sense, the vast majority of sellers benefit from the unmatched visibility that only the MLS—and listing platforms like Zillow, Redfin, and Realtor.com—can provide. With over 90% of buyers starting their home search online, limiting exposure can significantly impact a home's final sale price.
 
Why the Push for Private Listing Networks?
One major motivation behind this shift seems to be the ability for brokerages to "double-end" deals—representing both the buyer and the seller in a transaction. While this can be profitable for agents, it may not always serve the seller’s best financial interests.
 
The Real Cost of Selling Off-Market
A recent Zillow study found that homes sold off-market sell for as much as $30,000 less than those listed on the open market. This underscores the financial risk of limiting buyer competition. (Read the study here)
 
Before You Sell Off-Market, Weigh Your Options
If you're considering selling your home, take the time to evaluate all your options. While a private network might seem appealing, the MLS remains the best tool for maximizing exposure and securing the highest possible sale price.

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